Creativity Advertising

This Creative Advertising project required us to respond to real-world briefs with strategic clarity and bold conceptual thinking. Among four options, I selected Nippon Paint, Saigon Zoo, and OnMic for their strong potential to push beyond conventional executions. The creative journey unfolded through a continuous “fail–learn–redo” process, where persistence shaped sharper insights and more refined storytelling. 

From transforming a bedroom lamp into the emotional anchor for Saigon Zoo, to visualising inner emotions through layered pink illustrations for OnMic, and reimagining paint as a metaphor for renewal with Nippon Paint, each final deliverable stands out through unexpected interpretation, cultural sensitivity, and visually driven narrative depth.

This assessment required our group to develop a digital postcard advertising campaign consisting of three Facebook carousel ads and a six-frame bumper ad storyboard. Addressing JOOLA’s challenge in Vietnam, where pickleball is often perceived as a passing trend, our creative process began with research into parents’ concerns about children’s excessive screen time. We translated this insight into a visual metaphor: children smashing digital screens through pickleball, using exaggeration and anthropomorphism to dramatise the conflict between passive screen use and active play. The final campaign, “Pickleball builds what screens can’t,” is unique in shifting the focus from product promotion to character development and long-term life skills.